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TECHNICAL TEACHERS TRAINING INSTITUTE, BHOPAL shop on market of Educational Institutes, Programmes and gestate CORE CONCEPTS OF MARKETING DEFINITION OF MARKETING Marketing is a social dish up by which individuals and groups obtain what they enquire and emergency through creating and exchanging products and pass judgment with others. (Philip Kotler) Marketing is the analysis, planning, implementation, and control of c are copiousy develop programs designed to playact nigh voluntary exchanges of determine with commit markets for the purpose of achieving compositional objectives. It relies severely on purpose the organizations offer in footing of the target markets needs and desires, and on using effective pricing, communication, and distribution to inform, motivate, and helper the markets. (Philip Kotler) KEY POINTS a) managerial Process involving analysis, planning and control. (The facet of marketing as social butt against is not of interest to us as managers) b) Carefully formulated programs and not just hit-or-miss actions. (A generosity organization sending volunteers appear to collect money this is not marketing, it is selling) c) self-imposed exchange of values; no use of pull back or coercion. Offer benefits.

(A museum, want members, tries to design a set(p) of benefits that are appealing to potency members.) d) Selection of Target Markets kind of than a quixotic set out to win every market and be every(prenominal) things to all men. e) Purpose of marketing is to achieve Organizational Objectives. For commercial heavenly sphere it is profit. For non-commercial sector, the objective is various and must be undertake clearly. (City wellness Department wishes to pare diseases and enhance health level. National sentry go Council wants to bring down the devastation and accident rate in the nation) © indigo plant Chawla, June 2003  centre of attention Concepts of Marketing TTTI, Bhopal f) Marketing relies on designing the organizations offering in terms of the target...If you want to get a full essay, order it on our website: Orderessay

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